Praxus Health
At the outset of the Praxus Health project, the client, formerly known as 19 to zero, needed a comprehensive brand identity that would capture their new vision and the collaborative nature of their work as a not-for-profit focused on tackling complex health issues for priority populations. As the lead designer and creative strategist, I played a central role in shaping the visual and strategic direction of the brand. Alongside the team, I conducted extensive research, including interviews with key stakeholders, and attended an in-person workshop to understand the client’s values, target audiences, and unique challenges, ensuring the brand’s visual identity would reflect the organization’s collaborative and action-oriented approach.
Requirements & Result
The challenge was to create a brand that communicated their mission effectively to diverse partners across sectors, from public health to private organizations, and to connect with the communities they served. From the insights gathered, I led the design of a new logo, using intersecting shapes to reflect the interconnectedness of diverse sectors working together, and developed a comprehensive brand book alongside a series of flexible, branded materials and templates. The final brand identity embodies Praxus Health’s mission to drive meaningful change through collaboration. Sophisticated yet accessible, the design elements empowered Praxus Health to better communicate its vision, foster deeper connections, and maintain a unified visual identity across different initiatives.
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